Marketing Mix Identity
Client
Yardi Systems
Timeline
2 Weeks
Services
Animation and Branding
Marketing wins with a touch of good luck
Challenge
Create an animation, email design, and accompanying set of slides and distribution that speak to the challenges of modern tech marketing
Goal
Ensure the "Yardi" brand shines, while still creating an interesting approach that leads the recipient to read on in the communications.
Solution
Marketing is often a feeling of trying your luck. With that in mind, I created a "roulette" animation that cycles through icons representative of the marketing framework within the company. In another direction, I created a "Time Square" scrolling animation that featured the contant momentum of advertising, ideas, and traffic across Yardi's platforms.
